Corporate Branding:
unite

Medline UNITE is a sub-brand for Foot & Ankle, specializing in thoughtful, cutting-edge implant systems and orthobiologics. I created this force of a brand which stands out against competitors in both the style and the breadth of solution offerings. I designed multiple printed brochures as well as digital ads and modules for web, mapping out the micro-site. The photographic approach layers the human foot, bone structure, and UNITE implant systems for a unique understanding of the product at hand. Dramatic lighting, high polish, and hero detail shots reiterate the value of these small but mighty intelligently designed systems. These projects included conception and direction of photo shoots, creative direction, and managing illustration and web layout for print and web deliverables. to Visit https://medlineunite.com for more.

A collection of UNITE brochures were awarded the Best of Division Design Award out of more than 1200 entries for this category at the Great Lakes Graphics Association 2018 Graphics Excellence Awards in Addison, Illinois.